Job Details

English Copywriter

About GAB Asia:

We are an award-winning marketing agency that supports brands throughout Asia Pacific and China, collaborating with Fortune 500 companies, luxury brands, and popular niche brands to excel across the region. Founded in Shanghai in 2018, GAB Asia has quickly established itself as a leader in marketing innovation, leveraging a deep understanding of local and regional markets to deliver impactful strategies and results. With half of our work conducted remotely, we embrace flexibility and creativity to meet our clients’ diverse needs and objectives.

Role Overview:

We are seeking a talented and experienced Copywriter who has spent significant time in Asia and possesses a profound understanding of the Chinese market and culture. This role demands a creative individual who can craft compelling content that resonates with both local and international audiences, supporting our mission to bridge global brands with the Chinese and broader APAC markets.

Key Responsibilities:

  • Utilize AI to develop and execute creative copy for digital marketing campaigns, social media, and branded content that aligns with our strategic objectives and client needs.
  • Understand and incorporate Chinese / Asian cultural and market insights into content to ensure relevance and engagement with target audiences.
  • Collaborate with our marketing and creative teams to ideate and refine messaging strategies, ensuring a cohesive brand voice across all channels.
  • Conduct thorough research to stay ahead of market trends and consumer behavior in Asia and the APAC region, leveraging insights to inform content creation.
  • Ensure all copy is optimized for SEO and tailored to platform-specific requirements, enhancing visibility and impact.
  • Participate in client briefings and presentations, providing expert recommendations on content strategy and messaging.


  • Proven experience as a Copywriter or similar role, with a portfolio showcasing diverse writing skills across digital platforms.
  • Significant time spent living in or closely associated with Asia, offering an in-depth understanding of Chinese culture, consumer behavior, and market dynamics.
  • Fluent in English, with proficiency in Mandarin highly preferred to effectively communicate and craft content that appeals to Chinese-speaking audiences.
  • Bonus: Knowledge of and experience in other Asian markets (e.g., Japan, Korea, Singapore, etc.), demonstrating an ability to navigate and understand diverse cultural contexts and
    consumer behaviors across the APAC region.
  • Strong research skills, with the ability to quickly adapt and respond to the changing digital landscape in Asia and the APAC region.
  • Excellent collaboration and communication abilities, comfortable working in a fully remote, culturally diverse team environment.
  • Bachelor’s degree in Marketing, Communications, Journalism, or related field.

What GAB Asia Offers:

  • A dynamic and supportive remote work environment with a team that’s committed to innovation and excellence.
  • Opportunities for professional growth and development in a company at the forefront of marketing innovation in the APAC region.
  • Competitive salary and benefits package, reflective of your experience and the value you bring to our team.
  • A chance to work with international enterprises and Fortune 500 companies, making a tangible impact on their market presence in Asia and beyond.

How to Apply:

Please submit your resume, cover letter, and writing portfolio through our careers portal. Your cover letter should include a brief overview of your experience in Asia, how it has shaped your approach to copywriting, and why you believe you are a good fit for GAB Asia.

Job Type

Full Time Jobs




March 13, 2024